Novak Djokovic Makes Another Generous Move for Society’s Welfare

When he is not competing for titles and adding more feathers to his glory cap, seventeen-time Grand Slam champion Novak Djokovic keeps up with his charitable pursuits.

His philanthropic organization, the Novak Djokovic Foundation, has fetched global acclaim for its noble initiatives.

Tablets donated by Novak Djokovic to help kids in the ‘Support, not Perfection’ program

In his latest show of benevolence, Djokovic donated tablets to parents of children who are enlisted as participants in the ‘Support, not Perfection’ program, a flagship initiative of his foundation.

The tablets will help the children in their active involvement in the program.

We are grateful to @GENERALI for providing families with the tools that contribute to their growth. @djokernole donated tablets to the parents who are participating in ‘Support, not perfection’ program as a support in these challenging times.

— Novak Djokovic Foundation (@novakfoundation) November 6, 2020

These children, enrolled at a pre-school in Pancevo, Serbia, are supported by Djokovic’s foundation.

Insurance major Generali, which partners Djokovic’s foundation, and the Human Safety Net, a global initiative, are active stakeholders in this pursuit.

Djokovic Foundation to launch more such initiatives

Apart from handing out 50 tablets for free under this initiative, the stakeholders also donated EUR 20,000 to help the children draw the desired benefits of this program.

However, not confining its philanthropic activities at Pancevo, the Foundation has planned to roll out similar initiatives elsewhere in Serbia.

There are plans to distribute computers to parents of children doing pre-school at Novi Pazar, Vladimirci, Smederevo, Kovacica, Pecinci and Nis.

Novak Djokovic reacts during the final against Spain’s Rafael Nadal REUTERS/Gonzalo Fuentes

How program will help Djokovic become ‘better parent’

Happy with the strides that his Foundation is making with the program, Djokovic said, “I believe that every parent, no matter how experienced, dedicated and careful, sometimes needs advice about how to treat their children in certain situations.”

“That is why I like to hear about the experiences of other fathers and mothers, to hear their opinions, knowledge and to use a part of that to be a better parent myself,” Djokovic said.

“This (Support, not Perfection) program allows just that, and I want to thank everyone who participated and made an important contribution,” Djokovic said.

However, Djokovic’s charity work has not taken his focus off tennis as he has clinched the year-end No.1 ATP ranking, for the sixth time in his career.

He will be the top-seed at the World ATP Tour Finals at London’s O2 Arena.

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