8 Excellent Pre–Black Friday Clothing Deals Going on Now

If you’re still crossing things off your holiday gift list, great news: Black Friday is on the horizon, which means tons of rare and exclusive deals are afoot (in addition to a healthy plate of Thanksgiving turkey). While the shopping “holiday” doesn’t officially kick off until November 27, there are already a number of great pre-Black Friday clothing sales to shop, from brands like Adidas, Madewell, and Eloquii, so you can stock up on a little something for your family, friends, or maybe just yourself.

Whether you’re on the hunt for a cozy cashmere sweater your significant other will love or are in desperate need of a new pair of running sneakers, there are plenty of opportunities to snag a few gifts and wardrobe essentials for less. Here, we’ve pulled together some of the most in-demand pre–Black Friday clothing sales to keep tabs (and bookmarks) on, plus the scoop on when to shop. Since many of these deals won’t last long, we suggest quickly taking advantage of these limited-time markdowns before they’re gone. Be sure to check back on this page, as we will update it with new deals as they roll in, right up until Black Friday itself.


NAADAM’s Singles Day sale is one to bookmark if you’re in the market for a cozy sweater. For today only, you can score 30% off with the code “FORYOU30” on the brand’s cozy range of luxe pants, cashmere sweaters, and socks. 

NAADAM Cashmere Cropped Tank Top

NAADAM Cashmere Cropped Pant


Running now through Cyber Monday, M.M.LaFleur is offering rare markdowns at up to 70% off on its best-selling wardrobe essentials, like the brand’s cozy Morandi Sweater or structured Tinsley Trouser. Get in on these before they’re gone!

M.M.LaFleur The Morandi Sweater, Merino Wool

M.M.LaFleur The Tinsley Trouser


Adidas is having a big pre–Black Friday sale on all things comfy, which should be music to the ears of anyone who’s been wearing sweats 24/7 these days. Through the end of the day, the brand is offering up to 30% off on all loungewear, including hoodies, sweats, and their coveted three-stripe tracksuits. Just use the code COMFYNOW at checkout.

Adidas Plus-Size Primeblue SST Track Top

Adidas Alphaskin Graphic Long Tights


Madewell’s Cyber Monday preview has officially arrived for all your hygge-friendly outfitting needs: For only a few more hours, the brand is offering stylish face masks, boots, walking sneakers, and cozy knit pullovers at 30% off with the code EARLYBIRD, along with wellness items like candles and even a watercolor set. If you’re in the market to round out your bedtime gear, Madewell also has a plethora of fuzzy slippers and roomy pajama pants on markdown.

Madewell Three-Pack Assorted Adjustable Face Masks

Madewell Elmcourt Coat in Insuluxe Fabric


Plus-size brand Eloquii has a range of clothing deals that make it easy to shop for your favorite fashion lover, including 50% off tops, dresses, and jackets with the code DAY1. Eloquii is also offering seasonal discounts throughout the month, including $15 jeans, pants, and leggings, which will come in handy for lounging, running errands, or wearing to small, socially distanced gatherings.

Eloquii Crop Wedge Cardigan


Score 25% off on women’s (and men’s) clothing and accessories at Verishop from now until tomorrow, November 12 with the code HAPPYYAY at checkout. The site carries popular brands like Paige, Staud, and Girlfriend Collective. If you want to knock out most of your holiday shopping in one go, Verishop is also offering 15% off best-selling home and beauty finds.

Girlfriend Collective Paloma Bra

Paige Hoxton High Rise Skinny Ankle Jeans

Under Armour

Fitness enthusiasts, we suggest paying close attention to Under Armour’s ongoing sale, which offers 40% off sitewide exclusively for military personnel, first responders, and teachers through the end of the day. For other customers, take $30 off of purchases $100 and up, exclusively on Under Armour outlet items. From the brand’s ongoing collaboration with Dwayne “The Rock” Johnson to easy joggers and zip-ups, there’s something available for just about everyone on your list—even if working out isn’t their thing.

Under Armour ColdGear Authentics Compression Mock

Under Armour Women’s HeatGear Armour C&S Jacquard Ankle Crop


Right now, take up to 20% off on any full-priced item at Backcountry when you join their free, email-based, cash-back credits program, which loops shoppers in on exclusive member offers and rewards. To prep for cold months ahead, we highly recommend signing up to score markdowns on all the popular outdoorsy brands the retailer has to offer—including Sorel, Patagonia, the North Face, and more.

Patagonia Women’s Classic Retro-X Fleece Jacket

Sorel Women’s Kinetic Caribou Bootie

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